3min chapter

The Decision Corner cover image

Bringing Behavioral Science into the Real World with Dilip Soman

The Decision Corner

CHAPTER

Do I Reducing This Effect?

In the lab, Varsus found that giving people feedback on how much they had spent made them less likely to make a new purchase. The government in south coria wanted to send such reminders to people that had just made a creditcal transaction. People who received these notifications spent more instead of last light and s of course, we found that interesting.

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