How Much Money Do You Spend on Performance Marketing?

In an interview with one of the analytics execs at atadas where they had uncovered that ther brandin had actually had a bigger impact on sails than they originally anticipated. Soi sefiniely recommend it, ecause it's very much related to what we're talking about today. And i think that we are in a world right now where everyone is so focused on counting every click and evaluating things in real time. You can't just make micro optimisations minute by minute to try to get past a certain threshold at some point. That gets into a brand marketing and part of that is s o.