How to Convince a New Volunteer to Create a Profile

Since 2020, you've gotten 27,000 potential volunteers to give you their email. And you consider that a sign up? Yes. But my audience doesn't know what your platform does. So they don't know what create an account means. It means specifically from what I understand, they have come on the website. They have signed up as a volunteer. And then they will go on to create their profile.