
Airbnb: Joe Gebbia
How I Built This with Guy Raz
Commonaor - A Game Changer
Commonaor was a game changer for us, says Bik. They found that people just generally didn't know how to take a good photo of their home. So they went door-to-door in New York asking hosts if they wanted the service. And i call this enlightened empathy, which is seeing so closely in the shoes of the person you are designing for. You can see those insights and bring them back into your own life.
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