Building a Marketing Foundation for Splash

The focus of this year has been laying a marketing foundation for Splash. The company was doing really well when I joined running an MQL model and so in some ways we were you know well versed in in running that play. We kept a lot of the mass marketing mechanisms going while we thought through our strategy, then ultimately like our project plans to build splash marketing in a different way. It required more of the team bringing them into the process making sure they deeply understood not just my vision but our benefit as well.