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How to Overcome the Scarcity Messages
Travel is a space where companies use scarcity to their advantage more than in other places. Mindy Kohn: How can we overcome or at least manage these triggers of scarcity that are being deployed against us by all of these companies? She says you have to stop and ask yourself if you see something that's running out of stock and you're about to hit the buy button online. "Being aware of your actions is really important," she said.