The only drives under stress. That's it. The easiest way I like to define this for people is just- if you look at the book, we have good, great, unstoppable. A cooler is an individual that's good at what they do. And every company needs to- needs some coolers. All right. Why don't you lay out the definition of our three characters here? So coolers, closers, and cleaners. You tell them what to do. They're going to do exactly what you tell them to do. Yeah. Talk about going into an environment, unknown environment, not being able to see, or hear, but now you got to go find a target

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