The genesis of the business is intersting. But i'm superinterested, also in the genesis of the content side of it. There's a few things that i'vethought about. I the actual content and the look and feel and the aesthatic of dithering is absolutely a shared project with me. John. When i speak about the podcast itself. I 'm saying my part of what is definite to by relationship. So if i say me or i, then that's just because john's not here and i'm sort of speaking for myself gartit. It turned out that selling a plastic disk was a lot easier than selling mt threes, right? Or selling a