The Importance of Profitability

The eB framework is analyze, identify, prioritize, plan and execute. It gives you a very, very tangible path in order to say I need to focus on this and then after that I need tofocus on this. If the ideal vision, the ideal endpoint looks like this, let's work backwards. We know as a group, many people that are sitting in this room that are in the elite practice mastermind group with DSI, we've seen many, many times a sub million dollar practice that has a five hundred thousand dollar eBeda. And we've also seen three million dollar practices with zero eBeda."