Episode 18: Chris Kane's Mission to Kill Bad Supply
Marketecture: Get Smart. Fast.
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Google's Unified Auction Mechanism
Most in-app publishers do not have ad servers. And so what Google has their own unified auction mechanic through ad mob, my understanding is it's pretty low market share. They've always been willing in the app space to sort of interoperate with publishers that don't use GAM or ad mob as the mediation. So I just think the precedent here looks like Google is willing to submit dynamic bids into an ad decisioning process operated by some third party. Whether it's app love in or or unity or, you know, the hypothetical I was proposing is pre-bid.
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