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From Solo Painter to 6 Crews—How He Did It | Joshua Douglas

Millionaire University

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Navigating Customer Acquisition Challenges

This chapter examines the evolving landscape of customer acquisition for service-based businesses, highlighting the shift from organic lead generation to reliance on paid advertising due to Google's impact. It details the frustration with rising lead costs and the challenges of ensuring quality inquiries, alongside the importance of diversifying marketing strategies. The conversation also emphasizes adapting business operations and consolidating services to enhance efficiency and client satisfaction.

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