
Did Teddy Bears Just Save the Economy?
TLDR
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Build-A-Bear: A Case Study in Resilience
This chapter examines the impressive 1,700% stock increase of Build-A-Bear over five years, highlighting its unique business model and nostalgic appeal. It discusses the company's strategic adaptations during the pandemic, including store closures and a focus on enhancing online presence. The conversation emphasizes the significance of management decisions in navigating market challenges and contrasting smaller firms' stock growth with larger tech companies.
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