Damon and his partners didn't have a pitch deck or lengthy endorsement contract to sign. Fobo was small and totally unproven, but they were part of the same community. The ad would give fubo credibility and leverage to secure thousands of orders. And later, fubo would give colje a piece of the company.
How do you create authentic partnerships to build scale? In Part 1 of our two-part series featuring Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, Daymond shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urban wear brand. Coming in Part 2: Transcending the transactional with Shark Tank, the Kardashians, and more.
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