BDTP. Your Go-to-Market Strategy with Lucy Heskins
UI Breakfast: UI/UX Design and Product Strategy
00:00
The Challenges of Starting a Start Up
i gravitate to industries where te solves complex people problems. i love the challenge of taking on an excel spread sheet and showing that there is a better way to do something. I think, even though they're more of a challenge, i do enjoy working the first time founders who are new to this start up gig. And for me, the challenge behind helping them articulate their value proposition can be quite challenging.
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