385: Fast user insights for product managers and innovators
Global Product Management Talk
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Getting Better Insights About Your Customers
The ultimate thing is not about asking your customers what they want. It's figuring out what they need and what they would like if you did it for them. When i worked at apple, the things that were most highly ranked were bigger, hard drive, more those two things,. That's what they wanted. And so we focused for a long time, and ok, let's make the new max have bigger hard drives... Bottom of the list, the things thay got the lowest ratings over all, was multimedia features. Followed that did that, executed on it extremely well. Company gradually was dying. Margins were getting squished. Things were not going at all well. The im
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