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Episode 47: Why Post-Sale Is Still Broken (And What to Do About It)

Account Management Secrets

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Navigating Post-Sales Complexity

This chapter delves into the overlapping roles of Chief Revenue Officer (CRO) and Chief Customer Officer (CCO) within organizations, highlighting the confusion and challenges in post-sales processes. The discussion proposes a new leadership role, the Senior Vice President of Growth, to streamline responsibilities and enhance customer satisfaction and revenue generation.

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