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The TikTok Ban and the Chinese Brand Dilemma with Ivy Yang

Asia Business Podcast

CHAPTER

Navigating Identity: Chinese Brands in the U.S. Market

This chapter explores the complex challenges faced by Chinese brands, particularly Lenovo, in defining their identity and narrative within the U.S. market. It highlights the importance of transparency, cultural adaptation, and effective media relations in overcoming negative perceptions while managing geopolitical tensions. The discussion emphasizes the strategic use of alternative media channels for Chinese companies to reshape their corporate narratives and connect with audiences.

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