Mattel Bets Big On Barbie's Pink Carpet Debut
Big Take
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The Rise and Fall of Barbie
Mattel's biggest product is the Barbie doll and has been for a really long time. At its peak it was close to 2 billion a year. The company did a big makeover the doll in 2016. With this reputation of the doll at stake they really have to get it right.
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Transcript
