How AI rewrites search for publishers
The Digiday Podcast
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Navigating AI's Impact on Publishers
This chapter explores the significant changes in web traffic and engagement metrics for publishers due to recent Google Core updates and the rise of AI-generated content. It highlights the varying effects on different types of content, with an emphasis on the ongoing challenges and transformations faced by the industry. Conversations include strategies for adapting to these changes, the importance of quality journalism, and new opportunities for audience engagement amid technological shifts.
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