The Importance of Pricing and Packaging

Today we're talking with the fabulous Tracy Young, one of the most successful female startup founders so far. Y Combinator funded her company, PlanGrid in the winter of 2012. PlanGrid revolutionized the construction industry by getting blueprints off paper and onto tablets. You’ll hear about how they found their idea, how they lost a cofounder to cancer in the first few weeks of YC, how they sold the company for almost a billion dollars in 2018, and how she’s now gone on to start a new startup called TigerEye, with her husband and PlanGrid cofounder, Ralph Gootee.