The Future of Sports Viewing: Shifts in Streaming Strategies

Free to air TV was once the only place to watch your favourite football match, but that could change as streaming services and tech companies now compete for sports media rights.  

Sports bodies sell their rights to broadcasters, who then sell advertising slots or subscriptions, so the clubs and athletes get paid.  While this mostly remains the case in Australia, the global value of these rights will this year surpass $US 60 billion with Amazon Prime, NBC and ESPN joining up for the rights to both men's and women's basketball.  

Guests: 

Minal Modha, Head of Sport at research firm, Ampere Analysis

Ben Strauss, Sports and Media Reporter at The Washington Post

David Rowe, Emeritus Professor of Cultural Research at the University of Western Sydney

Tim Burrowes, publisher of the media and marketing industry newsletter, Unmade.