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Exploring The Art Of Messaging

The Duct Tape Marketing Podcast

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The Four Attributes of Good Messages

The four attributes of a good message are bold, empathic, specific and transformative. "B-E-S-T-E" spells out the word best which makes it easier to remember," she says. The first question we have to ask is in a noisy world, how do we make people stop and pay attention? She adds: People don't buy features and benefits, they buy transformation.

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