How Did You Build Your Lift?

i blogged for about a year, trying to get our subscribers and, eh, you know, anyone to pay attention. And the end result of that was, i had about 80 r subscribers after a year of blogging. Then i started working on th handbook, and i put up a landing page specifically for that,. Got about 50 people. By the time i launched the book two months later, i had 800 ema subscribers. I just that that content promotion.