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The key to a great hypothesis - Mark Tsirekas on The Product Experience

The Product Experience

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What Do You Need to Know When the Data Comes Back?

Mark, we all know the demings quote in god we trust all others. Must bring data. And the promise sometims we bring the data and it's not what necessarily, our boss expected or what we wanted. What happens when it goes a bit wrong? If it doesn't go as expected, how do you know when it's time to whether it went soe to do more research, or when it'stime to just say, ok, it's a sumk cost. Let's move on to the next thing? I think that's a great point. M, so i think from from the very beginning, when you start a process around a problem, what you really need

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