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Ben Malone - Finding Success & the State of the Music Industry in 2023

The Will Clarke Podcast

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The Importance of Branding in Trance

There's a lot of old trance guys that aren't doing as well as they were back in the day. And my view on it is purely it's because they have. people around them that are telling them to stop doing what they were doing and marketing the same ways or what they used to go do something cool. Look at how Camel fat's gone from cola to like Playing with a tale of us after life. It's all trance. It's just packaged and branded so differently. They just need everyone. Everyone that wants to be cool in that world that still is saying they are trying to see. Go go hire it. If you know how.

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