Forget downloads, "Listen Time" maybe a better way to measure podcast success.
Podnews Weekly Review
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Podcasting
I would kind of expect to see listenership increase as people potentially have more free time. And then I think that every kind of challenge and certainly the economic conditions are one right now can also spur creativity. So my hunches that we'll keep seeing shows launched that are really exciting. We're going to keep seeing audience numbers grow. But I'm not expecting anything like shockingly revolutionary and podcasting, but I expect continued steady growth"
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