Satya Nadella, the CEO of Microsoft is so smart and I think admirable. He wrote a book that wasn't a great book most books by CEOs aren't great books But he said Rather than operate in a sort of scarcity mindset you might call this or a Zero-sum game mindset for example if you're trying to brand exactly whereas google has x dollars or x share of stuff Wouldn't I rather have 5% of that market than 0%? Could I change my corporate culture in such a way that sees collaboration or the abundance mindset as a benefit as a positive Rather than a weakness?" "I don't think it's a coincidence that Microsoft today It's worth like five times more