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558: The 8 Step Blueprint To Building A Profitable Personal Brand Business with Mike Kim (E)

Read to Lead Podcast

CHAPTER

Building Authentic Personal Brands

This chapter features a guest author discussing their book 'You Are the Brand,' shedding light on the journey of personal branding and entrepreneurship. The conversation emphasizes the importance of authenticity over a false image, advocating for genuine connections built around shared values. The discussion also distinguishes between how-to entrepreneurs and idea-preneurs, exploring how these identities shape their paths to success and monetization.

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