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13min chapter
The SECRET to GETTING RICH (They Don’t Want You to Know THIS!) | Alex Hormozi
The School of Greatness
The Importance of Building Evidence and Context
The speaker emphasizes the significance of evidence and proof in gaining credibility in business and marketing. They explore how context matters more than a large following or marketing tactics. Examples of Warren Buffett and Ray Dalio are used to illustrate the importance of proof and credibility.
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