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The Legendary Steve Gorlin's Golden Rules

Business Of Biotech

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Importance of Exceptional Societal Impact

The chapter discusses why exceptional societal impact is important to investors when evaluating innovation. It explores the potential impact and stock value of breakthroughs in various areas like cancer, diabetes, and heart regeneration. The speakers also talk about managing sensationalist statements and share a personal anecdote about the consequences of selling a drug called thalidomide.

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