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Chip Wilson: The Seamless, Inside Story of Lululemon

Guy Kawasaki's Remarkable People

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Vertical Retailing and Technical Leisure Wear

I checked my dates on this, and it seems to me that you more or less pioneered vertical retailing about two years before Apple stores. What we had was a technical product, which is far different than fast fashion. So I think by going direct to consumer and using this new model, I think Apple and Tesla followed that quite quickly. One might make the argument, you're the Steve Jobs of clothing.

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