RV 71 - From Engagement to Revenue | Anthony Kennada
GTM Live
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How to Become a Best Practice Media Company
When you think about execution, I think a lot of companies think that they're doing it because they made an ebook or they got data. What does it truly mean to go from like that state to what you see as best practice media company? Yeah. We're working with a public scale SaaS company that is moving their campaigns team from demand gen and they're sort of rebranding them into audience marketing managers. The idea is an AMM is aligned to each persona that they're selling to.
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