3min chapter

Hidden Brain cover image

A Conspiracy of Silence

Hidden Brain

CHAPTER

The Negative Effects of Preference Falsification

Preference falsification is an instrument of civility. It can help maintain norms of decency and mutual respect, says the author. If everyone expressed everything they were feeling in their hearts, much social interaction would come to a grinding halt - he adds. But if we actually told everyone what we thought of them, we would likely have very few friends left – that's true. And that youv pointed to one of the favorable consequences of falsification....

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