Friday 5: Five Weekly Lessons from Bestselling Books, Essays, and Lectures cover image

On Category Creation, Languaging, and Why Competition is for Losers

Friday 5: Five Weekly Lessons from Bestselling Books, Essays, and Lectures

CHAPTER

How to Avoid Competition and Create a Monopoly

On the other side of perfect competition is a monopoly. And monopolies are generally thought of as bad. We can have a monopoly on something by entering an industry and deciding to have a very different point of view. Having a monopoly helps you to avoid direct competition and gives you the best chance of creating a valuable company.

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