
Who Is Building the Metaverse? And Does It Matter?
The So What from BCG
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AI's Role in the Future of the Metiverse
Akbar: We're seeing companies say, how can we use this? Not just for all the aspects Jessica is saying, but also for tools for building experiences in metiverse world. How far away are we from this being commonplace? I think a good five to ten years. There will be layers of AI that will be embedded in many places that will be hidden. And some brands may not be ready and that's okay too - they should take their time.
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