2min chapter

In The Trenches cover image

The Private Equity Perspective on Acquiring, Operating, and Selling Software Companies

In The Trenches

CHAPTER

The Importance of Consistency in Selling a CEO

In SMBs, the smaller you are at the risk of speaking generally, the more likely it is the CEO is asymmetrically important to the operations of her business. There's nothing wrong with the CEO saying they want to take 100% of their chips off the table. You get that all the time. Just being kind of clear and concise and consistent about why you want to do it in the context of the opportunity is important.

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