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22min chapter
248: Ruben Gamez — Cracking the E-Signature Market
The Bootstrapped Founder
Building a Business from Scratch
In this chapter, they discuss the process of building a business from scratch and the challenges of transitioning to a different field. They talk about how they initially thought the new business would be an extension of their existing one but soon realized it was a separate entity. They also mention how they were excited about entering a market dominated by larger competitors and how their higher level strategy and vision guided their decision-making.
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