Gary Gilmore's Last Words

Gary Gilmore requested that some of his organs be donated for transplant purposes and two people received his corneas. When they asked for Gary's last words, he simply replies, quote, let's do it. Dan Whiden then borrows from First Lady Nancy Reagan to come up with her now infamous just say no campaign. The introduction of the slogan increases Nike brand sales by 1000% over the next 10 years.