How to Balance Giving Away Content for Free

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If you have an online course, how do you balance what to give away for free and what's put in the course and behind a paywall? Is it just different packaging? How do you think about that? This is a lovely question. Just like we spoke about course market fit or like a coach market fit, there's also a content market fit. You don't want to basically lose out on people by talking about fairly generic stuff. So I wouldn't worry too much about giving valuable content for free.

Robert Leonard chats w/ Varun Balsara to discuss the creator economy's size, online careers, leveraging Chat GPT, & much much more!

Varun is an entrepreneur and co-founder of “Let’s Level Up” – a platform that helps online content creators build profitable communities and scale up their businesses.

IN THIS EPISODE, YOU’LL LEARN:

00:00 - Intro

02:27 - The creator economy, what it is, and how big of a market it is today.

03:44 - How to turn your passion into an online business and the different ways creators can monetize their knowledge through content creation?

23:29 - The different sales funnels you creators can use to market their content.

31:54 - How to use Chat GPT to your advantage in content creation and marketing?

49:54 - How to stand out from other creators?

58:10 - Varun’s best tips on how to market and sell content online if you don’t have a big social media following.

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

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