How Do We Find PMF in the Bill Face?

"I like to simulate a conversation between a customer of mine, this future customer or user of my product, and a friend. The setting may be the friend expresses some problem they are facing in their life," he says. "And it's a very simple exercise, but it is so profoundly useful." He then asks his team: 'How do we go about seeking pmf in the bill face?'

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