3min chapter

The Marketing Companion cover image

Master the Art of Business Narrative

The Marketing Companion

CHAPTER

How to Move From Story to Narrative

The key is using storytelling to connect the dots of how you've helped people and then linking those stories of helping and benefiting others up to this broader narrative. Dr. Blake Allen with the University of Houston has done some amazing research to answer that question. Can any task or job, no matter how boring be made to be more meaningful? That's actually what fuels a sense of meaning and purpose in our work.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode