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Master the Art of Business Narrative

The Marketing Companion

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How to Move From Story to Narrative

The key is using storytelling to connect the dots of how you've helped people and then linking those stories of helping and benefiting others up to this broader narrative. Dr. Blake Allen with the University of Houston has done some amazing research to answer that question. Can any task or job, no matter how boring be made to be more meaningful? That's actually what fuels a sense of meaning and purpose in our work.

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