
Master the Art of Business Narrative
The Marketing Companion
00:00
How to Move From Story to Narrative
The key is using storytelling to connect the dots of how you've helped people and then linking those stories of helping and benefiting others up to this broader narrative. Dr. Blake Allen with the University of Houston has done some amazing research to answer that question. Can any task or job, no matter how boring be made to be more meaningful? That's actually what fuels a sense of meaning and purpose in our work.
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