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NYT vs CNN

People vs Algorithms

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The Death of Evergreen Content

Evergreen content is incredibly important to digital publishing operations. Yahoo structure with having a lot of control over distribution is superior at this point. You pay for it once and then it's you just keep making money off it. And that's magic. I mean, news content sucks. The value plummets and goes away like in a day. Everyone I don't care what they're doing on the front end. They have an SEO chop shop in the back looking to compete to get on page one of Google search results.

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