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25min chapter
Zuck and Musk Get What They Want (444)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Monetization and Marketing Evolution in Podcasting
This chapter delves into the changing strategies of content monetization in the podcasting industry, particularly focusing on platforms like Spotify. It discusses how companies are adopting multi-faceted revenue approaches and the shift toward innovative marketing with influencers. Additionally, it highlights unique tactics employed by brands to leverage negative feedback and the challenges faced by platforms like Yelp amid evolving market dynamics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode