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Top predictions for the creator economy in 2023

Creative Control

CHAPTER

Are You a Startup Founder or a VC?

Madison: I downloaded TikTok last November, knowing that we were going to be pivoting our solution in January. And I said I need to figure out this platform before I designed a solution around short form video. But I specifically didn't go to TikTok to make my brand about being a startup founder and that's a personal choice. "I think that it can work really well and I've seen it work really well for their founders," he adds.

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