
Massively multiplayer: why gamers are the ultimate marketing opportunity
The Drum Podcast
00:00
Introduction
This week across the drum we've been taking an indebt look at gaming for our gaming deep dive. From in game advertising to wear bransfort into the life dreaming economy, all the way through to how brands can insert themselves into games without feeling interruptive. Due to the length of this week's episode, we've neatly divided it up into two halves. So we have two guests coming up first and then two guests to close off the episode at the end. Do feel like you need to break to going play some marrio cart or whatever you want, please do.
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Transcript


