2min chapter

Anecdotally Speaking cover image

182 – Listen to your customer – Anita Roddick

Anecdotally Speaking

CHAPTER

Anita's Story

In the early 70s, her husband went off to South America. While he was away, she thought, ah, I need to kind of make some money. She started making beauty products using natural ingredients and things. And every product had a story and anecdote about where the bees came from that produced the honey in it.

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