32. Personalizing ABM at scale | Snowflake
Let’s talk ABM
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ABIM Accounts Are Seeing 2.7x a Meeting Rate Compared to Non Targeted Accounts
The way we report really depends on what accounts we're working right so depending on how many customer accounts versus prospect deal length. The SDRs are seeing 2.7 times a meeting rate in ABIM accounts that are engaged and also seeing about a 50% lift in the pipeline size which is a great lift as well. We actually saw 10x the number of campaign responders compared to non-ABIM accounts this is really really important because these are massive accounts with massive opportunitiesSo we're able to get the right message and really tailor it.
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