WeWork’s failed IPO was a stunning failure that played out in daily – at times, hourly – headlines around the world. But before that disaster there was another deal that fell through in private, putting WeWork and its founder Adam Neumann on course for eventual public humiliation. This is the story of Project Fortitude.
To sign up for The Closer newsletter and to read more from our team, go to TheCloser.FM.
The Closer is a Project Brazen production. Subscribe to Brazen+ on Apple Podcasts or at brazen.fm/plus and get exclusive bonus episodes for The Closer and all our shows, as well as ad-free listening and early access to new podcasts.
For more fearless storytelling visit brazen.fm, home to all our podcasts, documentaries and newsletters. At Brazen, we show you how the world really works – from espionage and corruption to deal-making and organised crime, we’ll take you inside stories from hidden worlds.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://brazen.fm/plus/
