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The Power of Ethos in Rhetoric
For Aristotle ethos was probably the most powerful persuasive I would call tool in rhetoric. For him if you really want to be persuasive it all came down to ethos. And so ethos is kind of like what you know about me from Googling me or looking at my resume or whatever. But it's also just how well I explain my information and so if I'm staring at my shoe the whole time I'm talking to you I'm destroying your ability to receive my information.