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2min chapter
Alexa is in Millions of Homes and Amazon is Losing Billions
The Journal.
Challenges of Voice Shopping with Alexa
This chapter examines the hurdles users face when shopping through Alexa, including confusing product names and the absence of visual aids. It also highlights Amazon's challenges in monetizing advertising via the voice assistant due to user aversion to intrusive sales tactics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode